The Story Still Being Written
In moments of uncertainty, we look for stories that make sense of where we are and help us take the next step. Good strategy doesn’t predict the future. It gives people the confidence to move toward it.
What if clarity isn’t about knowing the whole story, but helping write the next line?
“These are the kinds of stories that remind us what good strategy actually looks like: not grand gestures, but steady, focused progress. Not waiting for the stars to align, but helping people see the next step and giving them the confidence to take it.”