Coherence
Every year, leaders look for a word to steady the conversation as the calendar flips. For Bellwoods Strategy, the word for 2026 is coherence. When strategy and story reinforce each other, leadership intent translates into daily decisions without constant intervention. When customers experience externally what teams feel internally, momentum builds. Organizations are shifting from command-and-control to coherence, and understanding this shift is what creates winners in 2026.
What happens when teams move with shared conviction instead of constant correction?
"Coherence is what happens when strategy and story reinforce each other instead of competing for attention."