BELLWOODS STRATEGY PERSPECTIVES

Ideas, observations, and stories that shape how we think about strategy and clarity.

Brand Strategy, Strategy, Hope, Leadership Douglas Anweiler Brand Strategy, Strategy, Hope, Leadership Douglas Anweiler

Hope Is the New Alpha

Is hope the “alpha” organizations need to outperform? In an era when everyone is talking about efficiency, new research suggests hope may be one of the most undervalued sources of competitive advantage for those seeking sustainable growth. Hope’s connection to engagement, innovation and performance raises an important question for business leaders: how much potential goes unrealized when people stop believing they can influence what happens next? When hope becomes part of how an organization operates, people believe in the future they want to create.

What if hope is the advantage we’ve been missing?

“Some of the most consequential performance differences in the decade ahead may come from something far less visible: what people believe their organizations are capable of becoming, and whether their leaders give them reason to act on that belief.”

Read the full article on Medium ›

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