BELLWOODS STRATEGY PERSPECTIVES

Ideas, observations, and stories that shape how we think about strategy and clarity.

Leadership, Strategy, Culture Douglas Anweiler Leadership, Strategy, Culture Douglas Anweiler

All Just a Little Bit of History Repeating

Music has a long tradition of disrupting American culture. From The Beatles on Ed Sullivan in 1964 to Bad Bunny at the Super Bowl halftime show in 2026, the reaction follows a familiar sequence: something new appears, resistance shows up, and the audience decides. We look at what that pattern reveals about clarity, purpose, and how momentum actually forms.

When resistance appears, do you retreat, or do you recognize that clarity has finally become visible?

"Bad Bunny didn't explain himself. He didn't argue. He performed, and he let one sentence on a screen carry his message. That's clarity. And clarity, when it's rooted in something people actually believe, doesn't need volume. It has something much louder: purpose."

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