The CEO as Chief Storyteller
Recent research from McKinsey confirms what we've long believed about the power of story in business strategy: strategy sticks when the story does. A leader's ability to craft and communicate authentic stories isn't just a nice-to-have skill. Today, it's the cornerstone of effective strategy execution.
What happens when leaders treat every conversation as a chance to reinforce strategy through story?
"They understand that the intersection of story and their strategy is where growth happens. When leaders bring strategy and story together and clearly articulate that, organizations will find success in their markets."