When People Recognize AI Before They Recognize You
AI has made it easier than ever to produce competent content at scale. But when the same structures, rhythms and ideas start appearing everywhere, efficiency can come at the expense of distinctiveness. As content becomes more abundant, recognizable thinking becomes more valuable, raising an important question for leaders: what do you need to protect as AI becomes part of everyday communication?
What happens to your brand when the technology becomes more recognizable than the thinking behind it?
“As the volume of competent, AI-assisted communication grows, distinctiveness becomes more valuable because sameness becomes more abundant.”