From Control to Coherence: Why Strategy Needs a Translator, Not an Enforcer
Control used to be the glue that held strategy together. But today’s pace and complexity demand something different: coherence. That means your team doesn’t just follow the plan; they understand it, apply it, and move with confidence when you’re not in the room.
What happens when strategy is clear enough to carry without being enforced?
“Because when the story is clear, the strategy sticks. That's where strategy meets story and that's what drives coherence.”