Beyond Beige
Generic content used to be just bland. Now we've entered territory where algorithmic efficiency has crossed the line into fundamental disrespect for your audience. When organizations go Beyond Beige, they skip the strategic work of understanding their story and choose convenience over clarity. The GPT-5 backlash revealed what happens when audiences reject content that's worse than generic.
What does it mean to stay grounded and tell your actual story?
"Staying grounded means respecting your audience enough to show up with something real. Not controversial. Not templated. Just clear, strategic communication that demonstrates you actually thought about the people you're trying to reach."