BELLWOODS STRATEGY PERSPECTIVES

Ideas, observations, and stories that shape how we think about strategy and clarity.

Leadership, Brand Positioning Brianna Petz Leadership, Brand Positioning Brianna Petz

The Story Still Being Written

In moments of uncertainty, we look for stories that make sense of where we are and help us take the next step. Good strategy doesn’t predict the future. It gives people the confidence to move toward it.

What if clarity isn’t about knowing the whole story, but helping write the next line?

“These are the kinds of stories that remind us what good strategy actually looks like: not grand gestures, but steady, focused progress. Not waiting for the stars to align, but helping people see the next step and giving them the confidence to take it.”

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Brand Positioning, Strategy Brianna Petz Brand Positioning, Strategy Brianna Petz

Imagination is the Superpower: Reflections on Independence

Strategy doesn't start with answers. It starts with purpose, the belief that something better is possible, and worth pursuing. That's where imagination comes in. It's not abstract. It's fuel.

What makes imagination America’s superpower?

“Time and again, I've been struck by the distinctly American instinct to challenge assumptions that others take as gospel. To look at established ways of doing things and ask, 'But what if we didn't?' That restless 'what if' isn't just optimism. It's a competitive advantage.”

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Community, Strategy Brianna Petz Community, Strategy Brianna Petz

Community Connection: Democracy’s Quiet Backbone

When people work together to solve practical problems like hunger and housing, political labels fade. But these challenges can seem overwhelming to social agencies. Strategy helps bring clarity, narrow choices, and build momentum.

How does strategy create the conditions to build civic capacity?

“Local capacity builds civic capacity. Stronger communities build healthier democracies.”

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  • I have worked with Doug for over 40 years. His sharp strategic thinking and deep understanding of what makes people and organizations tick is legendary.

    He’s a trusted partner who knows how to find clarity and a path forward despite complex and seemingly insurmountable hurdles. He cuts to the chase and focuses the leadership on what truly matters and that has made all the difference.

    — Chris Macleod, Founding Partner, Cambridge LLP

  • Douglas Anweiler is one of the clearest thinkers in and for an increasingly complex business environment.

    We’re going to see good things come from Bellwoods Strategy.”

    — Marc Kealey, Chief Advocate, Kealey & Associates Inc.

  • Working with Bellwoods Strategy has been transformative for our organization.

    Doug brought a rare combination of strategic clarity, deep listening, and genuine care for our mission. He helped us see the bigger picture, make tough decisions with confidence, and tell our story in a way that truly connects.

    — Devi Arasanayagam, Co-founder and Chair, Fort York Food Bank

  • Doug is the strategist you want in the room when the path forward isn’t clear.

    He distills complex ideas into direction, aligns strong personalities around a shared vision, and helps brands find the through line that makes everything click. We’ve worked together on fast-moving fintech brands, and I’ve seen firsthand how Doug brings momentum, clarity, and purpose to every stage of growth.

    — Brianna Petz, Partner & Creative Director, Sherpa Creative